HSBC Singapore has launched a new entertainment and lifestyle platform exclusively for HSBC Premier Mastercard cardholders, providing access to premium entertainment experiences across Southeast Asia and the UK. This initiative is part of HSBC’s ongoing enhancement of its Premier offering, which began last September, aiming to cater to the international lifestyle needs of affluent customers.
The platform’s launch coincides with a 51% increase in spending on live events and entertainment among Singapore’s ultra-affluent cardholders from 2023 to 2024, according to Mastercard data. Through a strategic partnership with Live Nation, cardholders will enjoy benefits such as presale access to concerts, VIP experiences, and curated entertainment packages via priceless.com/HSBCSG.
Notable upcoming events include presale access to Lady Gaga’s concert in Singapore in May 2025 and Russell Peters’ Relax World Tour on 11 April 2025, which will feature VIP experiences and exclusive access. Additionally, the platform will offer tickets to BABYMONSTER’s first-ever Singapore concert.
Ashmita Acharya, Head of International Wealth and Premier Banking, Singapore, stated, “We are committed to delivering delightful experiences for our customers that go beyond traditional banking services.” Julie Nestor, Executive Vice President, Marketing and Communications, Asia Pacific, Mastercard, added, “Mastercard is delighted to partner with HSBC Singapore to offer cardholders exclusive access to incredible entertainment, music experiences, and benefits.”
The platform is now live, promising to enhance the lifestyle experiences of HSBC Premier Mastercard holders by offering unique entertainment opportunities.
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