Western Australia has emerged as the leading destination for Singaporean travellers, experiencing a remarkable 19% growth in visitors from June 2023 to June 2024.
With 99,000 Singaporean tourists during this period, the region has solidified its position as the largest Asia-Pacific market and the second-largest global market for Western Australia.
Family travel has seen a significant surge, with 35,000 family visitors recorded in June 2024, marking a 106% increase from the previous year.
This growth has boosted Western Australia’s share of Singaporean visitors to Australia from 27% to 29%. Additionally, solo travel has gained popularity, with 35% of Singaporean visitors travelling alone, a 4% increase year-on-year (YoY).
Singaporeans spent $233m in Western Australia in the year ending June 2024, accounting for 21% of their total expenditure in Australia. Ava Ang, Country Head for Tourism Western Australia, Singapore & Malaysia, stated, “Western Australia offers a unique combination of world-class natural beauty, immersive cultural experiences, and opportunities for rejuvenation, which resonate deeply with travellers from Singapore.”
Looking forward to 2025, key travel trends include wellness retreats, multi-generational travel, and off-the-beaten-path adventures. Broome is becoming a favourite destination, with Jetstar Asia launching direct flights from Singapore to meet demand.
Activities such as whale watching, pearl farm tours, and Aboriginal cultural experiences are drawing Singaporean tourists seeking unique adventures.
Western Australia’s diverse offerings continue to attract Singaporean travellers, reinforcing its status as the top Australian destination for this market.
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