Singaporeans are among the world’s most active social media users, with 88.2% of the population engaging on platforms, according to the latest Digital 2025 report by Meltwater and We Are Social. The report highlights that Singaporeans aged 16 and above spend an average of 2 hours and 2 minutes daily on social media, using approximately 7.24 platforms each month.
The report also reveals concerns among Singaporeans regarding misinformation and data privacy. A significant 71.4% of adults express worries about distinguishing real from fake information online. Additionally, 36% of internet users are apprehensive about how companies handle their personal data, with 39% declining cookies on websites at least occasionally, surpassing the global average of 34.5%.
Reddit and Telegram have emerged as popular platforms in Singapore. Reddit users on Android devices open the app 116.9 times monthly, the highest globally, spending nearly four hours on it. Similarly, Telegram users open the app 237 times a month, ranking Singapore third worldwide, behind Russia and Finland.
Despite TikTok’s global popularity, Singaporean users spend slightly less time on the app, averaging 34 hours and 29 minutes per month, just below the global average of 34 hours and 56 minutes.
The findings underscore the significant role of social media in Singaporeans’ daily lives, reflecting broader global trends in digital engagement and privacy concerns. As social media continues to evolve, these insights highlight the need for ongoing attention to digital literacy and data protection.
